One Blog = Freedom; Multiple Blogs = $$$?

[George Miller]

AD REVENUE AT Gawker Media, producers of eight snarky blogs, was up 45 percent during the first half of 2009.
Maybe the key to becoming financially independent isn't running one site. Maybe you string together a series of similar but distinctly different sites, each with their own readership. Then you approach advertisers who can target specific demographics, and get a deal by advertising across sites.